Full list of contents

INTRO

(04:46min)

Welcome

Our credentials

What this Masterclass covers

Chapter

1

PITCH PERFECT:

TREATMENT WRITING

(13:32min)

Evolution of the modern treatment

The future of treatments

PRIOR TO PITCH

First moves

Conference call

Your vision

Writing styles

Chapter

2

Chapter

3

Chapter

THE TREATMENT:

PROCESS

(13:05min)

Getting into the groove

First draft

The importance of structure

Keeping it real

The intro

Traps to avoid

Casting

Audio

Camera, lighting, post-production

4

Touching fame

Lure of the new

LANGUAGE

Words – why they matter

Spelling and tone

Language that’s alive

GHOST WRITERS

Using Ghost Writers for treatments

Lifting the lid on ghost writing

Ways to work with Ghost Writers

LANGUAGE /

GHOST WRITERS

5

Chapter

GET HOT: HOW TO BECOME

AN IN-DEMAND DIRECTOR

(12:02min)

ESTABLISHING IDENTITY

+ APPLIED PSYCHOLOGY

About you

Ensuring cut-through

Knowing when to turn it down

Lean thinking your role

Understanding your customer segments,

value proposition and channels

Building relationships, revenue streams and key resources

Activities, partnerships and process

UNDERSTANDING THE PROCESS

WITH AGENCIES /

APPLIED PSYCHOLOGY

(11:16min)

UNDERSTANDING THE PROCESS WITH AGENCIES

Communication

Vocabulary and inflection

Commonality

APPLIED PSYCHOLOGY

The impact of energy

The power of confidence

The creative ego

You get what you give

Chapter

6

7

FLIP SIDE pt.1:

WHAT ADVERTISING AGENCIES

REALLY WANT FROM DIRECTORS

(08:52min)

Understanding agency mentality

Advertising and agencies - the good, the bad and the ugly

Inside the minds of agency creatives: awards, status and ego

What agencies are really looking for in Directors

The treatment – common mistakes Directors make

The relationship between Director and agency

Trust

Chapter

Chapter

8

FLIP SIDE pt.2:

WINNING TREATMENTS

(10:51min)

Treatments that win

Using Ghost Writers

Who reads the treatment?

How creatives choose Directors

How agency creatives see the role of the Director

What else can Directors do to win a pitch?

The pre-production meeting

Winning treatments – the biggest single factor

9

10

SEEING IS BELIEVING:

THE IMPACT OF VISUALS

(10:51min)

WHERE TO LOOK. HOW TO LOOK. DESIGN.

THE WHOLE 9 YARDS

Great visual research - profiling visual researchers

Every treatment is unique

Global and regional styles

Key points of visual research - overview

APPROACHING AN IMAGE SEARCH

(13:22min)

PlanningThe need for speed

Thinking outside the box

Researching: films and TV

Researching: TV commercials

Researching: still photography

Overly specific scenes

Casting specifics

Search search search

Making selects

DESIGN AND LAYOUT - OVERVIEW

(08:23min)

The cover page

Visual honesty

Formats

Know when to use Photoshop

References and pitfalls

Time sucks and mosaics

Typefaces and styles

12

11

ONLINE TREATMENTS

AND THE PATH AHEAD

(7:42min)

Online treatments

Grading

Preparing the way ahead

Collaborating with pro visualists

Making space for details

Top tips

SYNOPSIS, LOGLINE, LANGUAGE

AND VISUALS

(10:32min)

Synopsis and logline

Building up from basics

Language and tone

The impact of visuals

Key points

SUFFIX

(10:04min)

Advertising laid bare

A personal journey

More about The Moon Unit

15

14

13

GO LONG:

TREATMENTS FOR LONG FORM

(11:13min)

Writing a feature treatment – overview

Why start with the treatment?

Types of treatments

How long should a treatment be?

What elements should be in a treatment?

What’s in a name?

Hook, tagline and sinker

©The Moon Unit 2020 - TERMS AND CONDITIONS

Chapter

Chapter

Chapter

Chapter

Chapter

Chapter

Chapter

UNDERSTANDING THE

PROCESS WITH AGENCIES /

APPLIED PSYCHOLOGY